Professor, Dr. Bruno Zeller, PhD (Law), The University of Melbourne; Master of International Trade Law, (Deakin University); B.Com. and B.Ed, (The University of Melbourne). Dr. Zeller is a Professor in Transnational Commercial Law at The University of Western Australia, Perth. His expertise includes international trade law, conflict of laws, international arbitration, data protection and maritime law. His research contributes to the understanding of uniform international laws, which have been developed under the auspices of the United Nations, especially the United Nations Convention on Contracts for the International Sale of Goods. In addition, he has also published on alternative dispute resolution mechanisms and free trade agreements. He is an Adjunct Professor at Murdoch University, Perth, and an Adjunct Professor the Sir Zelman Cowan Centre, Victoria University, Melbourne. He is also a visiting professor at La Trobe University, Melbourne, Humboldt University of Berlin and Aalborg University in Denmark. He is also a fellow of The Australian Institute for Commercial Arbitrations and listed as an Arbitrator with the Maritime Law Association of Australia and New Zealand. (MLAANZ) and a consultant with BDO Consulting Firm in Melbourne.