Are Certain Guerrilla Tactics Tameable By Initiating Sensible Media Presence? (Speaker notes)
Article from: TDM 2 (2010), in Guerrilla Tactics in International Arbitration & Litigation
Notes
Why is professional communication relevant for litigation or arbitration? What can be done? - Basics Litigation PR / Crisis PR starts now: It is all about generating credibility! Tactics is a bad idea when it comes to communication! Open and transparent media work Only if a company keeps the rules of correctness, it can bring the opponent into the public and show his unfair means and guerilla tactics. If not, the story will be about a conflict between two equally bad acting players. Media do not differentiate and they ...