Are Certain Guerrilla Tactics Tameable By Initiating Sensible Media Presence? (Speaker notes)

N. Bäck-Knapp
Bäck-Knapp, Nicole

Article from: TDM 2 (2010), in Guerrilla Tactics in International Arbitration & Litigation

Notes

Why is professional communication relevant for litigation or arbitration? What can be done? - Basics Litigation PR / Crisis PR starts now: It is all about generating credibility! Tactics is a bad idea when it comes to communication! Open and transparent media work Only if a company keeps the rules of correctness, it can bring the opponent into the public and show his unfair means and guerilla tactics. If not, the story will be about a conflict between two equally bad acting players. Media do not differentiate and they ...

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Suggested Citation

N. Bäck-Knapp; "Are Certain Guerrilla Tactics Tameable By Initiating Sensible Media Presence? (Speaker notes)"
TDM 2 (2010), www.transnational-dispute-management.com

URL: www.transnational-dispute-management.com/article.asp?key=1614