Abstract

In this article, Alberto Alemanno discusses the recent Philip Morris Norway judgment before the Court of Justice of the European Free Trade Association States ('the EFTA Court') and its implications for international tobacco control. The two central issues before the EFTA Court were (1) Is a visual display ban on tobacco products an obstacle to trade?; and (2) Is a visual display ban justifiable on public health grounds? The structure of the article is as follows: in Part I, Alemanno sets out the background that led to the dispute between Norway and Philip Morris before turning ...