Mr. Pearsall has provided economic research and consulting services for clients in a variety of industries. Mr. Pearsall has extensive experience in consulting and economic research related to valuation of intellectual property (IP) assets such as patents, trademarks, copyrights, and trade secrets. He has provided expert testimony and submitted expert reports regarding reasonable royalty rates, lost profits, price erosion; changes in firms' IP value and generally, economic damages.
Mr. Pearsall has worked as a consultant in non-litigation matters involving, among other things, economic analyses, intellectual property values, industry licensing policies, and performance measures. He constructed economic models, and developed analyses of industry royalty rates, license agreements, substitute products, and market conditions to determine the impact of market/industry-specific events on sales of IP assets, profits attributed to IP assets, overall IP value, market entry/exit, aggregate product sales, and more generally, equilibrium conditions within a market.
Mr. Pearsall also has developed economic and financial models to analyze hypothetical and actual license/royalty negotiations, as well as to estimate the economic impact of lost sales, foregone profits, and price erosion associated with improper allocation of IP assets.